13. April 2024

• Bitget Crypto Exchange Secures Comedian Adam Devine as Brand Ambassador
• Bitget’s #SetForChange campaign focuses on the new way of life, embracing the future of money, contemporary financial tools, and Web3.
• Bitget has been busy this year: launching a crypto lending program, supporting a decentralized data warehouse and reaching a high of $1.44 billion in reserves.

BitGet Crypto Exchange Secures Comedian Adam Devine as Brand Ambassador

BitGet crypto exchange recently announced a one-year partnership with American actor and comedian Adam Devine. Through this partnership, BitGet aims to promote crypto education and foster adoption through “an engaging and lighthearted approach”. This is part of their ‘#SetForChange’ campaign which follows their recent rebranding initiative that focuses on smarter trading with AI features and copy trading.

Celebrity Partnerships Making A Comeback?

This news comes after bear market conditions and ongoing legal disputes which left many celebrities wary of cryptocurrency-related partnerships. However, it seems that this momentary hesitation didn’t stop them from partnering up with the likes of football icon Leo Messi in October 2022 for his fans to explore Web3 & trading crypto on BitGet.

Gracy Chen’s Statement on The Partnership

Gracy Chen, the Managing Director of BitGet said that working with comedians such as Adam will allow them to lower the knowledge barrier when it comes to crypto & Web3 making it more fun & accessible for younger generations who will ultimately be the key builders in creating an overall more crypto-friendly future.

Targeting Millennials & Generation Z

Adam Devine has captured the attention of millennials as well as gen Z who have grown up during increasing crypto adoption & will play a key role in promoting its adoption further. This also goes hand in hand with BitGet’s rebranding initiative which promotes smarter trading with AI features & copy trading options for users.

Other Projects by BitGet

In March 2021, they became the first centralized exchange to support a decentralized data warehouse – Time & Space – followed by launching a crypto lending program where users can stake their own coins in exchange for loans in another currency or asset class.. Additionally, they reached a high reserve amount at $1.44 billion & are officially debt free!